Previously, the XMR community had strong consensus that marketing should to be deprioritized until the DB/GUI were done(ish).
Now we're seeing an outpouring of
verbal and
financial support for translations, etc.
Are we in danger of putting the marketing cart before the development horse?
Are translation efforts valuable for both development and marketing, as they introduce XMR to users and coders outside the anglosphere?
Let's clarify what has changed, and evaluate whether those changes justify a shift to higher marketing priority.
Looking back, 3 specific concerns were raised in concluding premature marketing is at best futile and at worst self-defeating:
I agree that DRK's marketing is a lot better than ours, but we should wait with heavy marketing till all key features are completed (GUI,DB). Advertising XMR in it's current state will only generate a contradictory effect than what we desire.
i agree, we need marketing soon. but slides and everything needed can already be produced now
i too feel this will be really huge. the tech is superior, dev team is honest, community is grown up and coin is fair.
I think that we have to do 3 things first
+ GUI: better usability shows that XMR tech is mature and easy for mass market (== user adoption == liquidity)
+ Database: amount of memory required for XMR wallet is not trivial any more
+ Multi-signature: some deep web merchants may need it to protect their buyers
Amen to that.
The first point is actually an important one. Bad usability and a lack of GUI wallet for the mass market make Monero look like a immature technology. This is true -for now- but progress continues. There is still plenty of time for Monero to grow into it's own.
Marketing is done slowly because marketing a command line utility with few B2B solutions at present is an exercice in futility. Main marketing for now is word-of-mouth, which is the most realiable way to avoid disappointment (one only makes one first impression).
Also, we are trying to transition to
http://forum.monero.cc for
this reasonNot for nothing but releasing and marketing something to the general public that is not ready for prime time WILL poison the brand. Even when it gets ready those that tried it and failed with it will never try again. You will sour a huge market if you market to to the uninformed/nontechnical masses.
If on the other hand your just looking for a price surge that will cause a quick selloff then have at it.
I certainly agree with you and forgot to add in my previous comment that we will only start with this (reddit giveaways were already discussed) after the GUI+DB has been released. But discussing about it won't do any harm.
All that was many months ago. Is it still too
SoonTM?
This issues:
1. Database. Official tagged and released client still consumes ~6GB of RAM. But unofficial binaries and official source code use a paltry ~75MB. More and better
compilation tutorial videos are available, and the unofficial binaries are from a well-known source. Verdict: not there yet, but tantalizingly close.
2. GUI. The
webwallet mitigates most of this issue, as do the four(ish) unofficial GUIs. A compromise, wherein the core devs designate one or more 3rd party GUI wallet as 'Officially Unofficial' is coming into view. Verdict: all systems go!
3. Multi-sig. This requires research into new crypto-magic. But
crowdfunding for a part-time dev is going very well, gmaxwell has
generalized ring signatures and made them do fancy new tricks, and new services like xmr.to and shapeshift allow markets to use BTC internally while keeping XMR for the on and off-ramps. Verdict: all systems go!