We would like to assure you we are very aware of our competitors hash rates and pricing and intend to match them, we started development in May 2013 and are on schedule to ship in July giving us a clear lead. During development we decided to make our units larger and upgradeable so we could accommodate increased hash rates with ease, we gave ourselves this leeway for a variety of reasons. The announcement of Scrypt miners by our competitors was of course one such reason that we anticipated and planned for. A full announcement with details on our new batch 1 hash rates will be released very soon!
Sweet! Gotta love competition and the free market (well, in this regard anyway!)