There are different ways of marketing.
Run Paid CampaignsPaid campaigns provide an extra lift to the business for getting traffic to your website via different channels like Google, Youtube, Twitter, Reddit, Telegram, and Quora.
Social MediaOn various social media platforms, Crypto Currency and ICO have their own community where people join and discover the vulnerabilities of different currencies and exchanges.
Press Release/Media Outreach/Public Relation
Once your base is ready after applying the above methods, then only you are ready for your first PR and Media approach.
By using the press release technique, your reach is going to be outmatched (Depends upon your ICO/currency and social media presence before press release).
Personalize Email MarketingOne of the direct marketing tools you can use anytime and under any budget. A smart marketer knows the value of Email Marketing that’s why they keep it in their core strategy.
https://www.slideshare.net/VegavidTechnology/ico-marketing-guide-251221478