2) long term/high impact marketing(this is what ethereum is doing):
Besides that, one of the most important things we could do for NEM in the long term is find one or more persons which should be "the faces" of NEM at conferences, interviews, and do what Vitalik Butering does for Etherium, capturing the imagination of technical people and intelligentsia by kindling intelligent discussions and intellectual experiments regarding how NEM works, what we can and could do with it, what problems of previous coins we solve, etc. This is the highest point we need to target, which if we do correctly, will overflow and bring news about NEM into all other sub-layers of society.
I guess it has to come from the core team. One needs to be technically savvy too as often this person will need to defend the design as a good crypto worthy of use AND cause.
What would you say makoto1337?
I would say that UP would be a great public face for NEM in a similar way to Satoshi Nakamoto being the public face of BTC.
Although he (or they) contributed a lot to the community, it was said that he also stashed away a big part of the BTC. So, is UP going to do the same?
Ofcourse he's (or they) got a lot of BTC, he's believed in his own project from the start and thus started mining in the very beginning ( and thus has a very large amount of BTC now). I wouldn't call that stashing away alot of BTC.
But yes, the developers have 25% of the NEM available to pay their own hours and people that are willing to help the project before/after the launch.