I was kind of hoping that 2000 shareholders would swarm the all the forums defending and promoting NEM.
Most coins have 10-20 big pumpers/bag holders, sometimes not even that. These 10 people will create sock puppets and spam threads. NEM should have 100 times more supporters than any other coin. I would put us up there on day one with as big as a community of capable people as Litecoin and/or Doge. Only Bitcoin is clearly bigger and packed with a full house of talent, but NEM has a the youngsters advantage of having seen everything that went wrong with all the other crypto's and hopefully avoiding those mistakes.
Yes. THe marketing campaign is each one of us going to 10 people and spreading the news. THat is more effective than just having press releases. Viral is the name of the game.
But how can you get 10 people to care?
I have given a lot of thought to this, and I don't think it is an intellectual appeal in most cases (unfortunate I know). You'll tickle the occasional person smart enough to realize the potentiality, but in most cases getting people to care will be through utility. And I don't mean anything as complex or difficult as replacing their bank (that is the end game, yes), I mean when they use nem for their in app farmville purchases or some such nonsense. It's all about our API and getting folks with viral/social/utility type apps to plug in as a matter of convenience as opposed to writing their own auction houses or marketplaces (think Diablo's auction house or something). I guess I'm thinking along the lines of redd coin or some other social currency. Okay, sorry to be a broken record.