There should be a handout created for NEM targeted for people completely new to digital currencies. It should be brochure like, easy for anyone to print out. Make it as simple as possible, explain the idea of digital currencies as a whole and then what approach NEM is taking. People involved in the swarm team could print these off and post them locally on bulletins or hand them out by hand on streets, campuses, local events.
Going further, we could put a message inside some of the brochure offering free X amount of NEM (we could include what market value this would be in $) for anyone potentially interested in getting involved with the project. We could make the brochures unique by serial numbers and have them redeem them after creating an account on the Nem forums.
Does this seem like a realistic marketing idea?
Going further, we could put a message inside some of the brochure offering free X amount of NEM (we could include what market value this would be in $) for anyone potentially interested in getting involved with the project. We could make the brochures unique by serial numbers and have them redeem them after creating an account on the Nem forums.
Does this seem like a realistic marketing idea?
No. Bitcoin itself is only used by a million people around the world. Getting people to use crypto currencies is an education campaign and a simple brochure (even with measly freebies attached - which I don't like) would have a very low effectiveness rate.
I've seen the marketing strategies used by Litecoin and Dogecoin. Back in 2013 they were spamming on large internet forums like Bodybuilding but it wasn't an education campaign "why you should use cryptos" but more like "hear about dat Bitcoin chyieet? Well throw money at Litecoin and make $$$$"
However unethical it was for LTC / Doge people to pass off their coin as a money flipping opportunity, I don't think anyone on their forum ever writes: "hey guys, remember in 2013 when you were passing off money flipping opportunities to random people on the internet?".
That method they used was effective in the sense that Doge was able to hit $60 million and LTC is still the Prince to BTC and I was around (albeit not registered on BTT at the time) to see its' raise. Ironically it was those LTC money flipping threads on websites like Bodybuilding that made me lurk on Bitcointalk.
Agreed. Make a stupid simple mobile app that feels low intensity and designed to be social instead of institutional and your value will increase organically because of the viral effect. If people go "what is this thing in the top 100" on the store and its stupid simple when they run it because they heard about it from a friend, it will happen naturally. You get it in the top 100 in the first place just by making it a social currency by using gamification or some other simple / fun app that ties in to the real block chain. Maybe it's currency for an MMO game on mobile or whatever. As long as your API is solid, people can tie in to it in a variety of ways with viral apps on mobile. If it isn't easy and it isn't mobile, you'll never hit critical mass. You could have a variety of different apps that do different things (maybe one is a game, maybe one is a "friends bar tab" app) but both use the real block chain underneath. The same dollar that buys bubblegum can also buy a Ferrari, and that is the point. The more uses it has the more value it has.
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