The more they get from the team (payment) the better the rank they will give!
What I am looking for in ICO is looking at MVP, live and working products. Something that really can make a difference. Not just empty words with fancy pictures.
These are few mistakes that newbies make, and it is a reason why it is implored that newbies learn the basics first.
Ico ranking site were not there to be trusted; they are there to be a guide as to the information you sought; each ico ranking site has criteria to list ico projects or ratio 1-5; which sometimes include kyc.
There are no live and working products during ico, the ico was launched to crowdfund money to launch the project; if there was enough funds, there won't be reason to conduct ico.
So do learn the basics and understand how this things work