Thanks for the explanation. But can you spice up the discount part? I think 5% is a bit to low to attract new investors/crypto lovers as other companies are offering the same with a 25% discount.
5% may seem low if you had to go to an exchange, sign up, make a bid to buy some ZRC, and then go find a place to use it, but that's not exactly the use case that will always take place. Sure, you could do that and save like 4% on your transaction (since there is a cost to getting the ZRC in the first place), and for some people even that will be worth it. But there's another whole audience out there that just has a smart phone and has maybe heard of this bitcoin thing but they've never tried it. Now we can get $100 worth of crypto-coupons into their hands, and get them to start using cryptocurrency. Our mobile wallet (
http://www.ziftrwallet.com/), which is in Beta, supports multiple cryptocurrencies and is an easy way to get the coins into the hands of consumers. The coin will probably be most useful to people who do online shopping, though, which is more and more people...
And obviously, yes, this whole thing encourages the use of ziftr's products. But from my point of view, it's a win-win-win for the merchant, consumer, and ziftr. Merchants gets new users, and many of these users who are now introduced to cryptocurrency might start paying with BTC or others and allow the merchant to limit its credit card and fraud costs. Consumer gets ~5% discount. Ziftr gets adoption of the tools it is building and also gets 5% of each transaction.
25% is an extreme case, you must be talking about purse.io. This service, which I think/hope is well meaning, has some problems. One thing that I don't get, why does anyone buy BTC with USD on that website? The 25% savings means that someone else is getting a rip off for the BTC they are buying, as compared to what they could be getting elsewhere. Maybe I am missing something, but that doesn't seem sustainable. There are some legal issues too, like with AML/KYC stuff, that I'm not sure have been worked out.