The fee that ziftr gets here is called an affiliate fee, and is basically a reward that services get for bringing merchants new customers. So in this is a simple case, you have a $100 purchase, and you have to give 5 ziftrCOINs to get 5% off.
Now say you're buying something for $20 bucks. Then you can get 5% off your purchase ($1 off), by paying with 1 ziftrCOIN and $19. So the $1 minimum is guaranteed at checkout for up to 5% of purchase value. If your purchase is smaller, you need to give fewer ziftrCOINs to get the 5%. Does that make sense?
The $1 minimum is not guaranteed on any exchanges or anywhere else other than within our merchant network. So the coin will probably be helpful and a good deal for you if you do a lot of online shopping.
THIS makes sense, Steve:
If someone purchases merchandise or services from one of your affiliates, for 100 dollars, they will have to pay 95 of those dollars with fiat or coin equivalent at whatever price market has it at the time. The other 5 dollars can be paid with 5 of your coins. If those coins were purchased at the rate of 25 cents per unit, and assuming the price has not gone down, they'll have a 3.75% discount after the buyer redeems his/her 5 coins ($5 minus the cost of purchase in the pre-sale, $1.25). To redeem 1000 coins, one would have to make 200 different purchases...
Obviously this is nothing but a meaningless gimmick, poorly "explained" on purpose in the hope people deceive themselves.
As for the other "enticing" aspect of this project -"participating in a coin with a lot of cool things..."- nah, it's just another copy/paste hackjob/shitcoin.
But, by all means, you be the judge. I simply explain, really explain, what it is that the gimmicks are here.