In my experience, whenever there is a crowded market, marketing and advertising is required to achieve top positions. How many alternatives are there to NXT? I am talking about from a non-technical end user's standpoint. As far as they are concerned, NXT is one of 100+ altcoins. With the strong bias against proof of stake coins, do you really think that NXT will achieve its full potential without marketing or advertising?
If Nxt can't be successful without paid marketing and advertising, then it can't be successful.
Please name me a single product in a crowded market that rose above all the others without marketing and sales.
Ripple is getting placements in top rated TV shows. Apple got placements in dozens of movies. I am not talking about any "shove", just a way to get on thousands of websites and getting value for money spent.
You're using the wrong model to look at this. Nxt isn't a product or a service. The Ripple example you brought up is perfect. What has the TV spot done for them:
http://coinmarketcap.com/xrp_30.htmlWhat is wrong about speeding that up? The first proof of stake coin that gets to 100,000 users and 10,000 websites will benefit from the network effect and nothing else would ever be able to catch up.
Nothing is wrong with that and nothing is wrong with online advertising, but it won't be effective in this case.
Specifically, what type of advertising and marketing are you planning?
NXT will be more successful if more people understood it. There was a short term increase in XRP value from TV spot, but marketing takes repeated exposure. the first time an iMac was seen in a movie, people didn't go out and buy a new iMac. After the tenth time, though, people did start to consider not getting a IBM PC clone.
I don't understand how you can say paying to get new NXT'ers won't be effective. Are you saying that if we got 2000 extra people purchasing $50,000 a day of NXT, that won't help NXT? I am very confused.
Advertising works. Companies spend hundreds of billions of dollars per year on it. Why would we not use a technique that has proven itself? Not logical. It's like a C programmer that refuses to use struct?! Why would we limit ourselves in promoting NXT? Do we have to cripple ourselves? Should we compete against everyone else under a self-inflicted handicap?
I was thinking that we could develop a page that clearly communicates the benefits of NXT to someone who is considering purchasing some. We make it easy for them to purchase if they want to, say by using a credit card. We make it easy for them to get new clients, information, etc. A standard customer acquisition webpage. It would have a certain conversion rate and it could be used for a model for anybody to use to drive traffic to and monetize interest in NXT. Make it so that people can make money promoting NXT and the next thing you know, many people will be promoting NXT.
How can this be a bad thing?
James
I work in sales/marketing and I agree that marketing is the key to success with nxt. You can have the greatest product/service in the world but if nobody knows about it, it doesn't do anybody any good.
