Are you sure NXT has a problem of recongition? Not being known in crypto world/people? Are you sure that you need to put into the focus of more people or have they mostly heard of it by know? If they did, why don't they flock to NXT?
I think the bigger problem is isn't being used - it has no purpose right now. It's being hodled by people like us who see the potential of what it could be.
Imo NXT is cool, but that's just me. It has a good name, but should it also have a mascot or something? I don't know, but even if it did have a good image, what is it going to be used for? Hodling?
Also there are no shops and services where NXT could be used. Doge has a wider base here. Plus the community is driving the advertising themselves! How are you going to make NXT people do the same? You can't force them into liking it. Some sort of appeal is missing.
And there's also that java client "7-clicks client"...
BCNext said something like do not worry about NXT being popular (or valuable). Build a digital economy using NXT. People will use the things we can build with NXT. NXT is like the roads, plumbing and wiring. Not really stuff most people get excited about. We need to build the stores, buildings, movie theatres, even farms (like POPPP has) using NXT. Most people wont know or care that they are using NXT, but of course some people will realize the value of NXT is related to the sum of the value of all the things that can be built on top of NXT.
So the more services we can come up with to build on top of NXT, the more people will indirectly use NXT. As a community, if we can think of things for "normal" people to use built on top of NXT and then making it as easy for them to do this, then the number of NXT users will be much larger than the number of bitcoin users. Also, it will be relatively easy to monetize any significant usage so we can build businesses creating services for people, all on top of NXT.
THINK BIG!
BCNext gave us a platform to build on. Like the Internet protocol when it only supported email. Sure email was useful as compared to faxes, but most people back then actually sent physical letters through the mail! How many protocols run on top of IP today? How many things can we build on top of NXT? What will be the http equivalent for NXT?
James