We will only get the attention of the mass community of Bitcoiners if we come up with a marketing theme / campaign that engages people to adopt NXT. The will not adopt NXT because it is better or technically superior. They will only adopt NXT if it meets a need of theirs that Bitcoin does not already currently meet.
We could focus on the decentralized asset exchange. It is something for selfish, technical interested or financial people.
The dialog should be like this:
We: With NXT and its AE you can do , bam!
People: Really? I can do that with NXT? How can I get some NXT?
+1. This. Pay attention to this.
Somehow in my gut I feel like this NXT conversation, when it happens, will have something to do with smartphones - probably iPhones. One of the people I talked to (a group of two guys, actually) claimed to have the only Bitcoin wallet for iPhone because the Apple Store has kicked Bitcoin out of the Apple App ecosystem. They exploited a clever loophole - an organization can send apps to its members. So they set up a membership plan which qualifies you to download a group Bitcoin Wallet that is not available to the general public. Clever. Maybe NXT could do the same and become the iPhone Cryptocurrency app.
BUT FIRST WE GOTTA GET MERCHANTS TO ACCEPT NXT. I am going to be doing some research into this, stay tuned.
One last big lesson from Texas Bitcoin Conference - perhaps the bigget one of all. People want to hear confident leaders on a stage. People want to hear confident leaders on a stage. People want to hear confident leaders on a stage.
Until NXT can provide these, we are in the ditch.
What do you think about the following "campaign":
organize some kind of brainstorming for much needed/cool/useful use cases for the average people and/or businesses that would convince these people to use NXT. Promise a bounty for the best ideas.
Fire on all channels, BCT, twitter, g+, fb, whatever, to attract as many people as possible. Attract also general people and people that never heard about NXT before. Ask them what a distributed system (in general, not only crypto currency) should provide to make it useful to them. What would convince them to get and use some NXT. What would improve their daily life. Everybody should be able to make suggestions, also stuff that sounds crazy and impossible (...nothing is impossible with NXT...
)
Collect all these suggestions/ideas. Then let's vote about them and reward the 3 best (or 10 best...)
Benefits of this campaign:
* find requirements/needs of the general people (that helps to create and promote the right/wanted features in NXT)
* viral marketing about NXT (media, new users, new devs...)
* FUN
And no, I won't/can't do it, I'm not a marketing guy and I don't use fb and twitter
