I completely agree with this. They must ponder upon the fact that *if they could get their shit together and act with integrity they could become something of real significance and greater profit then the original intention to scam.
They would have to honour all pre-sales though and not piss it away.
This is why I don't believe BFL will scam. The effort they have put in in establishing a company and how fortunate they have been to ride on the cusp of a wave of interest without the excessive expenditure on gaining recognition in the traditional way would by any logic mean you want to deliver and mature a company. These companies can reach maturity far far faster than standard companies in other markets due to lack of competition and niche interest. You could reach a decades worth of traditional growth in months. BFL currently have, but with respect to the way they openly behave I actually doubt they fully appreciate what they have. This for me is what makes KNCminer have some potential. I get the impression Sam and Andreas actually get this. Now they are in no position to request any funds until thy have a working product, but currently they tick all the right boxes.
Even if it means BFL spending their own personally harvested Bitcoins to stay afloat it would make far more sense then letting the company fold and pocketing some cash. All these companies have the chane to be pioneers and develop a loyal customer base and companies in other industries would bend over backward for that. Squandering such an audience away frivolously would be utter, utter madness.