I've not played at FJ, but from what OP wrote, the "max bet" button actually places bets on all the bets which include the number you pick.
So he didn't just bet the maximum on number 1, he also bet the maximum on "1 and 4", and "1 and 2" and "1, 2, 3", and "1,4,7,...,34", and "1-6", etc. Maybe even on the red/black, hi/lo, odd/even that "1" is in, too.