It provides a superior anonymity solution to DRK or other cryptos as it doesnt even have a blockchain to search. With the code being written from scratch and a strong dev team it's expected to compete with Litecoin and Darkcoin in the coming year (We've already been seeing massive selloffs in DRK and LTC recently, while Monero XMR has been holding strong)
More info here:
https://bitcointalksearch.org/topic/xmr-monero-a-secure-private-untraceable-cryptocurrency-583449
I'm thinking that LTC will fall off at some point and that XMR and DRK could be the competing coins.