This is Charlie Lee at Coinbase. I can confirm that we are indeed in the SF financial district. The HQ pictures are not staged. lol
The reason why we don't publicize our actual address is for the exact reason mentioned in this thread. Like someone said, banks and jewelry shops have been robbed for a lot less money. We have implemented security measures (cold storage, key splitting, ninja guards, etc.) to prevent rogue employees and armed gunmen from stealing the bitcoin we have stored for our users, but people don't know that. After hearing stories of how BitStamp lost 19,000 BTC, a crazy guy might just think it's worth the risk to come rob our office. And if they manage to get through our security to get to our office and find out that we aren't able to access the bitcoin, they are not going to be very happy. You can all imagine that this is NOT a situation we want to ever see ourselves in.
We'd rather be safe than sorry!
And to answer some of your questions.
A) We never claimed to be licensed in CA. The press did. I guess they just assumed we were. They also incorrectly claimed that we supported 25 states, when in fact we only supported 23 states + Puerto Rico at launch. We just started supporting Nebraska today.
B) The coinbase.com/lunar site was just a fun way to tease people on the internet and to create some buzz.
C) We've had USD wallets on Coinbase for 1.5 months now. You could have easily gotten money on our system and bought coins before we released the exchange. And if you had money in your USD wallet at launch, you would have been able to use our exchange immediately.
D) Our VC money is not meant to be used to speculate on Bitcoin price nor is it sane for us to support the Bitcoin price. We do not control the price. The market does.
E) It's not a fake address. We receive mail at that address.
A: Coinbase never claimed they weren't either to be either prior to launch. You caught everyone in San Fran with a lie that caused at least me to feel caught with my dick in my hand in a "Buy or Die" mindset. Enough so that the State Government issued a warning today. Maybe WSJ got the story from some bum on market street pretending to be a executive to pump his .1btc stash...
B: Just like it is funny to tease the Youtube staff into wasting 10 hours of man time that they could be making the world a better and more productive place. There was plenty of buzz based on the pressure to buy and the lies spread. Thanks for contributing to Humanity from your hidden bat cave.
C: I could have had USD in my wallet if I had 5 business days, but this shit was shoved down our throats Sunday evening with
10 hours to go...
D: What the fuck is your VC money for? Is it meant to bring a little transparency to the "magical" markets by paying for the Ninja Guards at the secret location? Maybe a fraction of that can get chipped back at the California Customers that were just Rick Rolled.
E: Good to know... I'm sure y'all will be receiving several letters from all types of folks.
If you want to Rick Roll folks and get away with it maybe you guys should have got a office in Japan...
At this point we can either settle it outside of court or we can take this as far as it needs to go. I'm not going to be hiding behind a computer screen at an unknown office.
http://www.sfgate.com/business/article/Bitcoin-exchange-claims-it-is-regulated-but-6043584.php