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Topic: SETHER - Arbitrating Advertising - page 4. (Read 52083 times)

hero member
Activity: 756
Merit: 579
November 04, 2018, 04:50:20 AM
Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.
I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.
That's normal, you win or you lose, that's the only possibility here in crypto, but we do not think of losing when we are investing.
It's not only the bearish mode fault but the team itself with its lack of progress, if it will reach $1, I don't think it will happen very soon.

I agree, is crypto, but sometimes you are making your "luck", working hard, a thing that I can't say about this project team. It seems that here we will need some pure luck, to get back at least the investment in SETH.
legendary
Activity: 3108
Merit: 1290
Leading Crypto Sports Betting & Casino Platform
November 03, 2018, 05:15:17 PM
Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.
I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.
That's normal, you win or you lose, that's the only possibility here in crypto, but we do not think of losing when we are investing.
It's not only the bearish mode fault but the team itself with its lack of progress, if it will reach $1, I don't think it will happen very soon.
full member
Activity: 630
Merit: 110
November 02, 2018, 05:20:23 AM
My only complaints are related to the lack of technical updates and overviews. As long as the team aim to implement highly sensitive analytic tools I'd like to read more about their features, engine, tech used to ensure this etc.
hero member
Activity: 756
Merit: 579
October 27, 2018, 07:41:56 AM
Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.
I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.
legendary
Activity: 3108
Merit: 1290
Leading Crypto Sports Betting & Casino Platform
October 27, 2018, 01:17:03 AM
Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.
I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.
full member
Activity: 630
Merit: 110
October 24, 2018, 07:29:05 AM
Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.
legendary
Activity: 1960
Merit: 1022
October 23, 2018, 06:50:58 PM
good project

my vision take me to 14$

Your vision is broken! Will be awesome if this project will touch again $1 so that we (the investors) will get our ICO invested money back.

Ico price was 2.5 USD.
hero member
Activity: 756
Merit: 579
October 17, 2018, 12:40:51 AM
good project

my vision take me to 14$

Your vision is broken! Will be awesome if this project will touch again $1 so that we (the investors) will get our ICO invested money back.
full member
Activity: 630
Merit: 110
September 30, 2018, 07:45:19 AM
I like the feature of responsible payment but I can see two scenarios that should be taken into account.  Being scared of possible non-payment ыome agencies can try to avoid Sether. So I believe your marketing campaign should target brands first of all. On the other hand,  Sether could be a great proof of fair campaign and agencies will aim to use it for more credibility. Will see Smiley)
legendary
Activity: 1960
Merit: 1022
September 29, 2018, 05:13:13 AM
A lot of cheap photoshop logos, but still 0 volume and 3% of ICO price.
full member
Activity: 630
Merit: 110
September 27, 2018, 05:04:39 AM

Know your KPIs

Top 5 KPIs without which any online marketing entrepreneur should feel naked&exposed: CAC, CPM, CTR, CPL & LCR.  If indeed you are not aware of the importance of these metrics, the one thing you could do is make an account with http://www.sether.com and we’ll have your back.




Btw is the team going to open source the platform? I' d prefer they don't as far as they initially are positioned as innovative marketing solution. I believe they are using AI analysis for KPI features. So they'd better to keep it closed operating on a rather competetive market.
copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:53:37 AM
The Responsible Payment deal takes into account that your campaign can fail. And also that someone bears responsibility for either not achieving certain goals, or for chasing impossible objectives (it’s the same thing, actually). This is probably the most important thing Sether is trying to do: pop the perpetual success bubble, and show the reality of online advertising, be it good or bad. Because brands need to understand how their products really perform and make them better.   


copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:52:32 AM
So, there is this surreal bubble in advertising, where everyone is trying to look good regardless of the campaign results. Executives and experts alike have become sugarcoating artists, only showing the KPI values that suit their interests. This is because advertising is an old, obsolete structure, that works on handshakes, back deals, old friendships, paper contracts and obscure Excel files filled with numbers only one person in the organization understands. But it’s not so hard to prioritize, and benchmarks exist. So we’re prioritizing and benchmarking KPI’s. And we’re introducing the new term RESPONSIBLE PAYMENT to replace the old Success Bonus.


copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:51:27 AM
So, apparently, online campaigns are such an efficient tool, that no agency can fail using them. This is why bonuses for success are always part of the deal the agency makes with the client, and no clause regarding failure is taken into account. By simply using common sense, we realize this is an overstatement. Of course, there are failed campaigns out there, but their results are either overlooked or portrayed as normal. As a result, marketers feel overconfident about their possibilities and advertising agencies became experts at only showing the good sides of their campaigns. They live in a fairytale, and that’s nice for everybody’s portfolio, but what about “the reality”?

copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:50:04 AM
There are some problems in advertising that no one like to admit to. Like Bonuses for Success. Online agencies love them, and ever since the expansion of automated ads, scoring the extra buck became essential. Working on a success fee became the norm. Even if a campaign can theoretically go sideways, there is no cool, corporate word for penalties for failures. Can online campaigns be so bulletproof they always accomplish their goal or surpass it?

copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:47:22 AM
Advertising as a tool evolved, but the industry itself stagnates. We want you to use Sether and cut a new path, create a modern way to do business in advertising. In the next days, we will tweet some of the biggest problems we detected and used in order to shape our product.



copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:45:55 AM
We managed to set up and prioritise the basic KPI list that can be used on the platform. You can now survey over 90 main and secondary performance indicators, on Facebook, Google, LinkedIn, Twitter, YouTube and Instagram. We will extend this list to include all possible KPIs.



copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:43:31 AM

Eliminating vague and outdated protocols from advertising

We are benchmarking KPIs, automating monitoring, establishing performance scores because we want to eliminate all the vague protocols and outdated ways that still drive advertising. Using analogue processes to sell automated, modern exposure for brands is ironic and inefficient.


copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:38:35 AM

Know your KPIs

Top 5 KPIs without which any online marketing entrepreneur should feel naked&exposed: CAC, CPM, CTR, CPL & LCR.  If indeed you are not aware of the importance of these metrics, the one thing you could do is make an account with http://www.sether.com and we’ll have your back.



copper member
Activity: 175
Merit: 10
RadiumX Blockchain Platform
September 27, 2018, 04:32:32 AM
Know your KPIs - Social Engagement Rate

Influencers are the 21st-century billboards. You might think their worth is given by their followers, friends, or subscribers – but no. There are KPIs that can measure that. You need to understand how his audience reacts to your content, by measuring their social engagement rate.



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