Ahhh don't you worry...Shapeshift is just preparing for a takeover, think about it; Polo fetched 400mm, pretty sure Shapeshift is worth xxx millions too, but only with 100% rock solid regulator dick sucking behind it.
If it wasn't about money Vorhees could just close the company, right? I guess he got offers that he could not refuse.
Technically you only need KYC if you trade crypto vs fiat, in large quantities (for small quantities there are p2p options).
However crypto to crypto does not require an exchange at all, nor a corporation of any kind - blockchain assets can technically be traded on decentralized exchanges. No regulator in the world can prevent a dapp from executing a trade from crypto A to crypto B.
What Shapeshift does can be done on ETH, NEO, Byteball, Bitshares and many more.
You've got to admire the newspeak though, "membership, rewards"
You are not tax slaves anymore, just IRS "members"