However, so far, there are several that are quite well known and accept Bitcoin payments in the retail companies sector.
1. Burger King -> Fast Food Since 2019.
Accepting BTC and Bitcoin cash
2. Balenciaga -> Luxury Fashion, since 2021
Accepting BTC and ETH
3. Pizza Hut -> Food & Beverage Since 2020.
Accepting BTC
4. Gucci -> Luxury Fashion, Since 2021.
Accepting BTC, Ethereum, and LTC
5. Etsy -> E-commerce, Since 2020.
Accepting BTC, Ethereum, and various altcoins.
*Note: There may be differences in the number of retailers in each country due to cryptocurrency regulations in that country.*
And actually there are many more who openly accept Bitcoin and other cryptocurrencies as one of their means of payment. Some of the lists include at least 35 large companies in the world. And of course, in some countries, there are also shops, both small and large, that already accept crypto as payment, it's just that it's not yet very widespread or the scale isn't yet global.
Check the source about he information above, here in this article:
https://swissmoney.com/who-accepts-bitcoin-as-payment/
So in essence, currently, the development of Bitcoin adoption is very good. However, the hope is that it will develop further and be accepted again in more and more fields throughout the world.