Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.
My take is that great marketing nowadays requires huge investment such as being promoted by influencers and even celebrities. It is indeed a good practice if they keep doing giveaways and contests for their reputation but making a huge step towards your casino's company is a must. Remember that some casino platforms tends to just be anonymous and rely on their user-reviews and contests for their marketing while bigger platforms like Stake tend to step it up a bit.
The only reason casino should do it as well is that if they are eager enough to scale their platform up (which also means that they should have tons of money to make it successful).
Its good to take those celebrities who really gamble because they know what they are doing and they are a living example of gambling. I don’t see any problem on endorsing a gambling site, though Drake doesn’t talk much about it but still his influence can bring more gambler to Stake site so most probably, other site are also looking for someone who can market their platform the same thing Stake did.
The only problem it might encounter is that some celebs and influencers prefer to not have any contract in gambling website nor in any crypto project as it will be their own reputation to risk as well. In Drake's situation, it is acceptable to some as his audience are pretty much matured and more onto gambling. But once Stake could encounter problems like DDoS attacks or any problems of sorts, Drake will also be asked why as he was partnered with them -- in which is a reason why some tends to not deal with online casinos.
