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Topic: Should Casinos invest on endorsement from celebrities - page 3. (Read 471 times)

full member
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betfury
we know that celebrity services are a fairly effective marketing technique, this worries me because people see popularity more than what industry they market, I often find it on YouTube and other media, and until now it still continues there are emerging, from the bright side for the company there may be a market share and its own gap for me this is public and anyone can listen to this promotion I think it will be ineffective if it is heard by minors because they only see celebrities, not from Casino or other games that are offered
sr. member
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.
If they can afford the cost then there is nothing wrong because it will give next level exposure to the world but the effectiveness may not high but if you want to build the brand name then it will help more than anything but for someone who want to do promotion cost effective then its not a good idea, sticking with the giveaways will retain the customers.
legendary
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

If they want to, they can, but celebrities are not that much effective nowadays. You can call most of them as "influencers" right now but even then, one cannot be sure that their reach and influence is enough to persuade people to gamble and play on the platform that they advertise. I think most people would still prefer bonuses and promotions than famous celebrities advertising the platform. What good does it do to them if celebrities endorse a platform? There isn't any, honestly.
legendary
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A casino should always do what brings profit to them.In this case Drake was already a player at Stake casino and well known for betting huge amounts of money,and Stake offers great bonuses and rewards to what we call whales-big players so they put a partnership with him.Stake is a casino which has given last December about 900K dollars as bonuses for all players meanwhile continue to offer benefits to the players who are loyal to them by making every single bet one makes there count.

If other casinos can afford such move why not,endorsing celebrities is always positive for any company,including casinos.
legendary
Activity: 3066
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends, every casino has their own policies on how to promote their casino. Endorsement of celebrities is just one of the available advertisement ways. It can be something very expensive for regular casinos but it can bring significant effects to the casino since celebrities has a huge number of fans and friends. If the main question is should or not, I cant answer it as it is not only about opinion because it is about business that related a huge amount of money to invest and contains of high risk as well.
full member
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Why not? because indeed it's the best way to promote casino or whatever it is, and its very common tbh and still very effective, because you can get more attention easily especially if you advertise your casino to those have million of followers because surely there's a good results after all. So i can say it's a good idea to invest on a  popular celebrity than spending talent fee for a person that cannot give an impact in the image of the project in the future because its useless IMO.

Competition in the gambling industry is indeed very tight, because there are quite a lot of online casinos circulating today. So every casino must
prepare the best and most effective promotional strategy, since most celebrities have a huge following, I think it's quite effective if the casino
invests in celebrities. The more followers the celebrity will attract the attention of many people. Another interesting fact, sometimes every celebrity
has fanatical supporters, usually the fanatical supporters will support whatever the celebrity is promoting. I think investing in celebrities is
a promotional step that casinos should take, because the effect will be very fast. Therefore, casinos don't need to be afraid to spend quite a lot of
money by investing in celebrities, because that is indeed an effective way to make casinos attract many people to play at their casinos. Promotions
using celebrities have been carried out by large companies in the world for a long time to promote their products and most of them are successful.
hero member
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Every casino when they are launching their casino has this in their plan but you have to spend thousands of dollars before getting endorsed I have seen our local casino getting endorsed by celebrities that's because here in our country some celebrities accept even a small amount for endorsement but it is only for a limited amount of time, a casino has come along way if they get endorsed by celebrities, that is why Stake is on the top of the industry.

It depends on the level of the celebrity that they have attained. A class celebrities may accept very small fee to endorse a casino because their representation there is already sort by their followership. So most times when casinos don't have enough money they go for lower level celebrity and the casino like stake has to go for A class celebrity like drake.
sr. member
Activity: 2016
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Why not? because indeed it's the best way to promote casino or whatever it is, and its very common tbh and still very effective, because you can get more attention easily especially if you advertise your casino to those have million of followers because surely there's a good results after all. So i can say it's a good idea to invest on a  popular celebrity than spending talent fee for a person that cannot give an impact in the image of the project in the future because its useless IMO.
legendary
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It seems like the problem that most people have with celebrities endorsing products is when they are not clear about the motivations. If a celebrity genuinely loves a product and wants to share it, that should be totally fine. Their fans will likely flock to it and whatever service/product is mentioned will get a boost in sales. However what is not fine, as determined by regulators in many countries, is when a celebrity is paid to promote a product and does not clearly advertise that fact. It can even be the case where they've never used or reviewed the product, but because their popularity will drive sales they are paid to promote it. This can be very misleading and undermines trust, often times companies that use this sort of marketing are deceptive in many other ways. As long as the connection is clearly disclosed during any mentions, it seems fair to allow it.
sr. member
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Bitcoindata.science
Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.
For the sake of the high audience and quick response to the adverts from this celebrities i will say yes. this celebrities has tons of fans all over the globe and will make even more publicity in a single advert session. Either of the two approach is cool be it partnership or pay advert the major concern is in the larger audience
hero member
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

And I would like to ask you, is it illegal somehow or unethical in any way? Celebrities advertise various things, if a casino decides that it pays off for them to spend money on this form of marketing, I don't see a problem with that.
On the other hand, however, I would prefer that the money was not spent on celebrities but on bonuses and promotions, so of course as a gambler I am not going to like it.
sr. member
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I think every casino does not have to follow the path of promotion carried out by other casinos because the capabilities of each casino will not be the same. Hiring a celebrity might help the gambling site gain popularity with fans but not all celebrities know what they promote. Many celebrities misinterpret what they are promoting so it is not right on target. Besides, hiring celebrities is also very expensive and I don't think all casinos can afford it.

Of course, a casino should hire a celebrity who is very much involved in gambling and betting, like Drake who is now in partnership with Stake, the worse thing that a casino can do is to hire a celebrity who is not into betting and have no knowledge about gambling since online casinos are can reach many countries they should hire someone who is popular worldwide for easy recognition from the players.
full member
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

It depends on the celebrity that they're picky. They should  consider its reputation and the number of its fandom. We can't deny the fact that being endorsed by well-known personality has a huge impact on a certain site so just like Stake, I personally see it as an effective way of promotion.
hero member
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.
If they have a budget for that, it's not that bad to get an exposure from celebs. After all what a casino desires is for it to spread across networks of other people, this has been likely the religion to get known on any space and not just in gambling. Moreover, it should depends if they can afford to do it. Other casinos don't have to do what Stake did, after all every marketing is different.
hero member
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I think every casino does not have to follow the path of promotion carried out by other casinos because the capabilities of each casino will not be the same. Hiring a celebrity might help the gambling site gain popularity with fans but not all celebrities know what they promote. Many celebrities misinterpret what they are promoting so it is not right on target. Besides, hiring celebrities is also very expensive and I don't think all casinos can afford it.

Maybe back when BTC isn't yet in the mainstream, it's not so much of a necessity to do it. But today with so many competitors around, a casino that wants to continuously make revenues to stand a chance in the game would have to be more creative in thier marketing. Paying a celebrity to endorse the casino can kickstart a casino that s behind the game.

Stake however isn't behind though. But thier competitors are growing in numbers when Sportsbet.io came, there were Playbetr, Betja, and the old ones that were also famous in the crypto community like Fortunejack.
hero member
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pxzone.online
Not every marketing gimmick works, or give a good/sufficient outcome. An influencer may have lots of followers, but not everyone on them have the same taste and have the same interest. That's why its good to be versatile in marketing and try in different platform where gambling can be shown.
sr. member
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Every casino when they are launching their casino has this in their plan but you have to spend thousands of dollars before getting endorsed I have seen our local casino getting endorsed by celebrities that's because here in our country some celebrities accept even a small amount for endorsement but it is only for a limited amount of time, a casino has come along way if they get endorsed by celebrities, that is why Stake is on the top of the industry.
sr. member
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There is no doubt that having a very valuable and famous celebrity to get involved or invest in a casino, will increase the number of new signups and may even encourage more current players to bet more often. This is a win-win for the celebrity in question and the gambling company.
and it is a strategy to make it more popular and should be backed by a good reputation in every way.
legendary
Activity: 3416
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Should casinos invest in the endorsement of celebrities just like what Stakes is doing or it's better to just stick with giveaways contests and maintain their reputation, we know we all know the high cost of celebrity endorsement should other casinos follow Stake's lead to partner or pay celebrities to promote them.

Every casino wants to maximize its promotion and a celebrity endorsement can do wonder on their marketing but unfortunately not all casinos are created equal, there are small casinos that want to share of the market and they can only give small promotions and giveaways, the one who can get celebrities to endorse them is getting the bigger slice of the market, it's understandable people trust these celebrities that what they are endorsing is worthy of their trust and the celebrity tested them, the reputation of the celebrities are always attached to the brand they are promoting.
copper member
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Regarding to the necessity, it depends on the financial condition and the "level" of the particular casino. Hiring a well-known celebrity is expensive and mainly used to open a new market since the celebrity will have lots of followers/fans, and it also improves its brand image. BK8, for example, hired John Terry and then RVP. These two stars have different follower base, so BK8 thinks they can gain some of both stars' followers as a new user.

For me personally, I prefer forum, YouTube/Twitch, blogger, and social media marketing since it's cheaper and more of two ways interaction.
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