You are right to an extent though but I tend to see it from different angles; what the exchange which is promoting the IEO does is to verify the team but what happens afterwards isn't in their control thus not deciding if the project will do well on the long run. On the other hand, in order to be careful of not participating in a scam IEO it's better done on prominent exchanges which will try their best to ensure their integrity isn't questioned; and so far, IEOs on major exchanges have proven to be a success.