If you think from a business perspective, of course, they're gonna move their eyes to these matches. It's the most beef match internet, troll and gain a good impression from these matches. DD made the match to the main event while the main event should be on KSI VS Tommy, with more than 30-50 Billion Impressions for their drama. I think, from the business and marketing side that would make us interested.
Money & business don't know (drama) ~XD as long give them feedback, just rush it ~XD
To be fair, it is not about the quality of the match but more about the amount of viewers it would get. Between the paid ones and the free replays and all, the name of the company would be staying there and everyone will keep seeing it. That's marketing, how good the fighters fought is not their responsibility, they only care about impression count.
So, if you spend some money and get impressions beyond what would be considered profitable and you can afford it, you should do it, and they did. Hell I would have put my ordinary nothing good instagram there if I could afford it, maybe if I get enough followers I would just sell it and open another ordinary one for me lol. Think about how many people has seen this fight, and what good that could do for a casino.
