Why is that they give more incentive to those who are less active than the ones who are more active on the site. I think those loyal people who gamble and wager more in the gambling sites deserve more bonus than anyone else. Non active accounts may come, take bonus and disappear again.
Less active accounts get a larger monthly bonus, which is used more as a player retention/"come back to playing at Stake!" offer. The monthly bonus is generally pretty small and capped, so it's not really targeted towards active players. It's still a nice additional bonus regardless.
For active players, they will get a lot more in bonuses from reload (Plat VIP+) and weekly bonuses, which are a lot more wager dependent.
@Bitinity I’ll second that as this is indeed a wise marketing strategy and recently I too got a reload, and my first thoughts were that this might be a spam mail as I’m not active out there, but when I logged in I got the confirmation that it was indeed legit. Though I haven’t used it yet as I’m planning to use it when Premier League resumes again, and further I’m hoping that I can convert their gift into something big.
It expires after a few days (I think this one was for 3 days), so unless you claim BTC now to use later, you won't be able to claim reloads when EPL resumes (at least until they run the next reload promo).