How to make a promising coin to look like a shitcoin:
Do nothing
If you do something do it in a closed club only
deny any publicity
if by chance you have a plan, hold it secure in your cellar
be sure having a friend as PR manager who has absolutely no idea about PR
praise and use only marketing instruments which are homemade by yourself
if any success, don´t tell it in public
use only webpages and press service which no one can find
make it as technical as possible that no one undestands what you are doing
if someone is whining always blame the btc
well on the way
oh sorry I just forgot:be sure having self-proclaimed (experts) fanboys with bigger and better signatures from other cryptos in your own thread
