Did ratings come out recently? Last I checked overall reach was around 50-ish Million for the first week, this report came out last week or so and after that, I didn't notice any new report but surely WPL attracting serious eyeballs so it looks fine so far, although we have to wait a couple of weeks for the final numbers.
Oh yeah, big fat checks for Women's players. In comparison, The 100 Draft came out just now and the highest paycheck for Men and Women are £125K and £31K respectively.
Don't know much about the viewership, but heard that Viacom18 is selling advertisement rates at a level that is around 1/20th of that of the men's tournament. For the IPL, a 10-second advertisement costs as much as ₹2,200,000, while for the WPL the rate is around ₹125,000. It is good return, given the fact that Viacom18 purchased the media rights for 1/50th of the amount of the same in IPL. But one factor should be remembered here. WPL is broadcasted for free and therefore there will be no subscription fees.