I don't expect a 50+ year old man to understand why Dogecoin was successful, and I'll simply leave it at that.
Oh, I don’t know about that. Back in 69/70, I was in the NE of the UK, pursuing a Business Studies HND at Sunderland Poly. The course had a marketing emphasis and as result I had the inestimable honour of being not-taught marketing by Jim Quigley -- also a successful businessman, the owner of a chain of supermarkets (verging on “magnate” status, that).
First day of term, we're all sat in the big lecture theatre, keyed up for our first Marketing lecture, bright-eyed and bushy-tailed (or at least desperately trying to appear so).
Down at the front, standing beside the lectern was this slightly-built, silver-haired, *very* well-dressed, little elderly guy. In a gentle Irish lilt he introduces himself (as Jim) and kicks off the lecture with a softly-spoken question: “What is marketing?”
Everyone assumed it was a rhetorical question. During the lengthening silence that followed, it started to dawn on us that it was an
actual question. A composed Jim waited calmly. Some brief confusion reigned, after some frantic sideways glances a definition was hesitantly ventured: right product, right place, right price? the venturer expecting to be corrected.
“Mmm” said Jim, tilting his head slightly to one side and looking up at us. “Does everyone think that covers it?”
Someone bravely narrowed / broadened the definition. Someone else chipped in, expanding it to include research and over the course of the time allotted for the lecture, with an occasional light supplementary question from Jim, we thrashed out our own definition of marketing.
And that's how the pattern went for the rest of the course; Jim asked a question and the rest of the lecture was spent by us in vigorous debate over the answer, where there could
be an answer and whether it could be fitted nasally.
Some time later, we labbies at HP were encouraged to take the in-house marketing course. I declined but many of my colleagues sensibly took up the offer. I was again impressed with Jim's perspicacity and also mildly amused when they each came back bearing a copy of Philip Kotler’s Marketing Management textbook, 7th edition --- 25 years earlier, Jim had selected Kotler (the 1st edition) as the set book for the marketing course at Sunderland.
I'm quite confident that were he around today, Jim would understand why Dogecoin has been successful. After all, I'm his pedagogical legacy and I understand why.
Cheers
Graham