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Topic: Technology vs. Marketing. Which is more important? - page 4. (Read 6400 times)

full member
Activity: 179
Merit: 100
And I also believe in getting directly to the point and communicating as concisely as possible.

Seriously?  You think so? 

You should change your handle from TPTB to TL/DR as that's the overwhelming opinion of most when they see one of your long winded diatribes.
legendary
Activity: 1050
Merit: 1016
The statement below has some truth to it, but it contains no specific marketing strategy. It states many generalities. The main strategy is "long-term". And the other problem I see is the concept of incentivizing usership from those who might not be interested which is an egregious error. Marketing is always about prioritizing the lowest hanging fruit. No one can predict years into the future. The marketing coups are immediate, not some 5-year top-down Communist Party rigidity. That you need to write a 60 page document just to communicate a marketing strategy indicates your skill is writing long documents and your marketing strategy is to target people who like reading long documents. I am a person who believes in "Just Do It". And I also believe in getting directly to the point and communicating as concisely as possible (when referring to polished presentation).

A REAL marketing strategy is long term, over a number of years, and identifies the initial and changing needs of the market over that time.  It knows what the market needs even if the market doesn't know what it needs to start with.  It considers the sentiment of the market at all times and modifies campaigns and strategies to suit this sentiment.  It adopts differing strategies for the different demographics you are targeting.  It details how the marketing will evolve as you garner adoption and looks for ways to incentive those that might not be interested, to try out the product and up sell from there to keep them engaged.  It considers all advertising mediums, not just the internet, and how best to use them together to push adoption.

I was making some general points about marketing, I'm not going to write an essay on here going into great detail, just to highlight general points.

Furthermore I'm not going to detail any marketing strategies I'm working here in a post to prove a point.  You'll have it all soon enough.

The low hanging fruit is the crypto-space, 0.1% of the worlds population...so what are YOU going to do to market to the rest of the planet?

Also, just to clarify, its not a 60 page document all about marketing strategies but a full manifesto of everything.  Organizational structure, a small brief on what eMunie is and intends to do for the uninformed, the market we are targeting, a breakdown of all the advertising and promotional mediums we can use, cost and expenditure information, income and future forecasting, infrastructure support and encouragement, and of course marketing.

It covers every angle of everything we want to do and how we are going to do it, down to the smallest detail.  A 60 page document that covers all this says nothing but "I'm thorough and I've thought this out end to end!"
full member
Activity: 179
Merit: 100
I am a person who believes in "Just Do It".

Says the guy who has "done nothing" but whine on this board ad nauseam to the point of alienating nearly everyone in the hopes of one day finding someone to have pity on you and code what is supposedly the second coming of Jesus Christ carrying the cure for cancer.
legendary
Activity: 1484
Merit: 1026
In Cryptocoins I Trust
Fuserleer pretty much hit the nail on the head. Dogecoin is like the anti-Anonymint. Dogecoin's success has nothing to do with the underlying technology it is based on. Dogecoin made cryptocurrency fun, funny, and relate-able. Comparing the first Dogecoin conference to a Bitcoin conference... people were dressed in costumes like a comic con, there was a decentralized dance party, and people were generally there to have fun (rather than network and talk about the technology like what is done at Bitcoin conferences.) Dogecoin is all about having fun, which happens to introduce people to decentralized cryptocurrency at the same time. Tying itself to the internet sensation that is Doge catapulted the awareness, adoption, and price of Dogecoin.

It was also at the right place at the right time, which is perhaps the greatest reason for its success. It was a perfect storm of multiple factors. It was released towards the peak of the popularity of the Doge meme and size of the Doge community. It was released towards the peak of Bitcoin's awareness in the media. It was released towards the peak of the number of cryptocurrency speculators entering the market. Because of that initial influx of speculators, it now has a wide reaching network effect and a large community of supporters that will (IMO) carry it into the future. It is here to stay.

hero member
Activity: 756
Merit: 500
I would say - if you have the marketing and following in place go with that, seems easier to fix the tech than get marketing going.  I am biased because I work a lot with marketing and social media, including research. 
sr. member
Activity: 420
Merit: 262
150 IQ

Liar. I have never claimed that. I explicitly stated recently too bad I don't have 150 IQ, otherwise maybe I would have completed my project sooner. You are conflating where I have mentioned Eric Raymond's claimed 150+ IQ.



I was hoping this would be an interesting thread about marketing v's tech, but already its derailed into the usual playground rubbish.

It was until CoinHoader derailed it (he could have stayed on topic instead and we'd still accomplish the same insights). And it appears you decided to further the derailment as follows.



now lives hand-to-mouth off the charity of his girlfriend

I provide the finances of my gf. She is very charitable in the way she helps me around the house and daily matters that would consume hours of my time otherwise.

Thanks for reaffirming how low forum members can stoop. You dredge up off topic personal details.

Btw, I have lived hand-to-mouth when I created CoolPage from a Nipa Hut. I couldn't even afford meat. I was eating salt & rice. I am not in that deprived scenario yet. And btw, CoolPage was a tremendous success reaching 1% of the internet and generating $500,000 for me (inflation adjust that to well over $1 million). Not too shabby for a guy who was coding with a 120110+ dB karaoke in his ear 24 x 7 and had dysentery weekly due to squalor. In 1995, left an $80,000 salary and $1.2 million in stock options because of stupid love for a girl who later was instrumental in me losing the vision in my right eye (and likely one of the causes of my current chronic illness). So back off if you think I am not driven to succeed. I did the impossible with damn fucking slow and unreliable dialup internet connection.



Here we go again...every thread!

It will always be that way because humans have emotions. And B-listers get all bent out-of-shape and can't stay on fact. I decided there is nothing I can do to stop people from getting pissed off at me. I continue to try to elide facts, share, and discuss.

If you want to join with him to try to develop a "hate AnonyMint tribe", then go ahead. Or you can wisely stay on fact.

Can we get back to the pertinent discussion here?

P.S. I already see your marketing strategy is perhaps fundamentally flawed. You are hoping to convince people here that you have a superior long-term plan. Sorry that is not what drives markets. Good luck though. And I will reserve final judgement until I read your entire document.

What a surprise, you haven't even read a single word of any of the documentation regarding our plan and already I'm wrong!

So long term marketing strategies don't drive markets, or better yet create markets from nothing in some situations....ok  Roll Eyes

Bottom line, I do have a long term plan, and it's better than whatever you might believe you have thanks to one crucial element. Ive actually written the damn thing down and taken it through a number of drafts so please...enough already!

The statement below has some truth to it, but it contains no specific marketing strategy. It states many generalities. The main strategy is "long-term". And the other problem I see is the concept of incentivizing usership from those who might not be interested which is an egregious error. Marketing is always about prioritizing the lowest hanging fruit. No one can predict years into the future. The marketing coups are immediate, not some 5-year top-down Communist Party rigidity. That you need to write a 60 page document just to communicate a marketing strategy indicates your skill is writing long documents and your marketing strategy is to target people who like reading long documents. I am a person who believes in "Just Do It". And I also believe in getting directly to the point and communicating as concisely as possible (when referring to polished presentation).

A REAL marketing strategy is long term, over a number of years, and identifies the initial and changing needs of the market over that time.  It knows what the market needs even if the market doesn't know what it needs to start with.  It considers the sentiment of the market at all times and modifies campaigns and strategies to suit this sentiment.  It adopts differing strategies for the different demographics you are targeting.  It details how the marketing will evolve as you garner adoption and looks for ways to incentive those that might not be interested, to try out the product and up sell from there to keep them engaged.  It considers all advertising mediums, not just the internet, and how best to use them together to push adoption.
sr. member
Activity: 420
Merit: 262
Here we go again...every thread!
Yes... the omniscient TPMB has spoken.

I don't expect a 50+ year old man to understand why Dogecoin was successful, and I'll simply leave it at that.

Good day.

Doge has been successful because it was fun, users could relate it to something they were comfortable with already and it didn't try to be something it wasnt.  Very smart.

Your statement is true in a very general way and well stated, that is also true about many other marketing ideas. It doesn't tell us specifically what were the unique attributes of Doge's marketing strategy.
full member
Activity: 179
Merit: 100
P.S. I already see your marketing strategy is perhaps fundamentally flawed. You are hoping to convince people here that you have a superior long-term plan. Sorry that is not what drives markets. Good luck though. And I will reserve final judgement until I read your entire document.

Says the guy that supposedly had a ton of cash from some product no one's heard of in a long while and now lives hand-to-mouth off the charity of his girlfriend who (by your own admission) is already getting tired of supporting your pompous ass BS.

Even if you have the marketing prowess you purport, it must be substantially dwarfed by your inability to manage your own (or others) finances.  That, in and of itself, leads me to be wary of investing in any project you might try to sell to the unsuspecting masses.

legendary
Activity: 1050
Merit: 1016
Here we go again...every thread!
Yes... the omniscient TPMB has spoken.

I don't expect a 50+ year old man to understand why Dogecoin was successful, and I'll simply leave it at that.

Good day.

Doge has been successful because it was fun, users could relate it to something they were comfortable with already and it didn't try to be something it wasnt.  Very smart.
legendary
Activity: 1050
Merit: 1016
Here we go again...every thread!

It will always be that way because humans have emotions. And B-listers get all bent out-of-shape and can't stay on fact. I decided there is nothing I can do to stop people from getting pissed off at me. I continue to try to elide facts, share, and discuss.

If you want to join with him to try to develop a "hate AnonyMint tribe", then go ahead. Or you can wisely stay on fact.

Can we get back to the pertinent discussion here?

P.S. I already see your marketing strategy is perhaps fundamentally flawed. You are hoping to convince people here that you have a superior long-term plan. Sorry that is not what drives markets. Good luck though. And I will reserve final judgement until I read your entire document.

What a surprise, you haven't even read a single word of any of the documentation regarding our plan and already I'm wrong!

So long term marketing strategies don't drive markets, or better yet create markets from nothing in some situations....ok  Roll Eyes

Bottom line, I do have a long term plan, and it's better than whatever you might believe you have thanks to one crucial element. Ive actually written the damn thing down and taken it through a number of drafts so please...enough already!

I was hoping this would be an interesting thread about marketing v's tech, but already its derailed into the usual playground rubbish.
sr. member
Activity: 420
Merit: 262
But it doesn't appear that has anything to do with the currency. Why do you need micro-tipping to do those comments? Is it part of the joke to insult someone by tipping them 1500 microcents.

Another angle is the tips aren't economic values but rather votes. I actually had mentioned in the past this as the possible way to use micro-tipping to better sites such as stackoverflow.

So the users are competing to see who can have the most votes, regardless that the votes have no significant economic value. So Doge is a decentralized fungible voting unit. Actually that is one of my marketing ideas. The key is how to distribute the units.
sr. member
Activity: 261
Merit: 250

This is a quote I found...

"It was fun for hyperactive twenty-somethings to Photoshop designs as humorous advertisements. This gave dogecoin a legion of marketing specialists free of charge, who proceeded to plaster the web with DOGE propaganda.  Why?  Because it was funny".


sr. member
Activity: 420
Merit: 262
I don't expect a 50+ year old man to understand why Dogecoin was successful, and I'll simply leave it at that.

That is possible. It could be a younger generation thing that isn't on my radar. But so far, afaik no one has articulated it. So I still say that unless you state something, then you are just bullshitting and bluffing.

Edit: I do remember now someone articulating that Doge was driven by "dark" attitudes, where people just want to write nonsense comments about anything. It is sort of Twitter generation concept, where it doesn't matter what you say as much as being clever. Impressing your friends. I notice my 16 year old daughter does that excessively. It is a form of social upmanship or same as we used to do by hanging out and joking in the yard, the youth now do it virtually. Someone wrote the Doge tapped into that demographic on social commenting sites such as Reddit.

But it doesn't appear that has anything to do with the currency. Why do you need micro-tipping to do those comments? Is it part of the joke to insult someone by tipping them 1500 microcents.

The store-of-value ramp appears to have everything to do with speculators either buying into the HOPE delusion and/or just following (the money) on the coattails of a phenomenon.
sr. member
Activity: 420
Merit: 262
Here we go again...every thread!

It will always be that way because humans have emotions. And B-listers get all bent out-of-shape and can't stay on fact. I decided there is nothing I can do to stop people from getting pissed off at me. I continue to try to elide facts, share, and discuss.

If you want to join with him to try to develop a "hate AnonyMint tribe", then go ahead. Or you can wisely stay on fact.

Can we get back to the pertinent discussion here?

P.S. I already see your marketing strategy is perhaps fundamentally flawed. You are hoping to convince people here that you have a superior long-term plan. Sorry that is not what drives markets. Good luck though. And I will reserve final judgement until I read your entire document.
legendary
Activity: 1484
Merit: 1026
In Cryptocoins I Trust
Here we go again...every thread!
Yes... the omniscient TPMB has spoken.

I don't expect a 50+ year old man to understand why Dogecoin was successful, and I'll simply leave it at that.

Good day.
legendary
Activity: 1050
Merit: 1016
Here we go again...every thread!
sr. member
Activity: 420
Merit: 262
So after all, we see you were just bullshitting. As usual.

No, I am sincere in the fact that micro-transactions is not the reason for Dogecoin's success. In fact, I question your intellect if you truly think that is the reason for Dogecoin's success.

Duh. That is also what I am pointing out.

That is the definition of backpedaling, which you are certainly a master at because you are never wrong.

There is no backpedaling. It is an inability of yours to comprehend that I wrote that micro-tipping was just a(n uneconomic) gimmick and that the underlying marketing strategy was HOPE (and its various derivative memes of generosity, sense of community purpose, etc).
legendary
Activity: 1484
Merit: 1026
In Cryptocoins I Trust
So after all, we see you were just bullshitting. As usual.

No, I am sincere in the fact that micro-transactions is not the reason for Dogecoin's success.

Duh. That is what I am saying too.

That is the definition of backpedaling, which you are certainly a master at because you are never wrong.
sr. member
Activity: 420
Merit: 262
So after all, we see you were just bullshitting. As usual.

No, I am sincere in the fact that micro-transactions is not the reason for Dogecoin's success. In fact, I question your intellect if you truly think that is the reason for Dogecoin's success.

Duh. That is also what I am pointing out.
legendary
Activity: 1484
Merit: 1026
In Cryptocoins I Trust
So after all, we see you were just bullshitting. As usual.

No, I am sincere in the fact that micro-transactions is not the reason for Dogecoin's success. In fact, I question your intellect if you truly think that is the reason for Dogecoin's success.
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