1. Making some research
2. Fact and reputation check
3. Verification
4. Issues/complaint hunting
This is why its not really that hard if you are really just that mindful about doing those basic stuffs on which you
wont really be putting up yourself on such trouble if you do just simply do those things alone.
People are really just naturally lazy.
Not to mention that at times, if we search, we can be confused or be wrongly directed. The word "best" today on the internet could mean "worst." This is because every company/website is now investing in marketing and SEO, and the more you are relevant on the internet whether you propagating nonsense or not, the more you will appear when people search for you. I do not always like what I see on the first list when I search and indeed may be a no-go area for me according to my experience with them. Therefore, if anyone asks people to point them in the right direction, it doesn't necessarily mean that they are lazy.