That's the point.
The device as it stand is a pilot, eventually the mining chips will be embedded right into your computer's motherboard.
Yes, embedded in routers, motherboards, ect.. make sense as they will drive down the cost of the miner to a couple dollars.
I understand their vision, but we are commenting on the product and have to strain to think of a possible use case.
They would have been much better off with the previous leaked ideas ... give away free routers and kept 2/3rds of the btc as people wont care about the 1 dollar more in monthly electric use. Apparently, that didn't pan out or represented false rumors. Either way, they aren't going to be selling many of these devices they way they are marketed.
By mining on their pool, with their device, your tx will always have high priority against all other tx from others users.
You have paid for this, and you will maintaining the pool and then the priority.
For 3-4 % of blocks. Perhaps they will start and arms race with those efficient miners and grow their pool in time where this becomes more of a benefit.