Everyone has their favorite person they love as a fan either through music, football, actor and actress, Mr. and Mrs., and content creators and because of the power they possess, they get endorsement deals, and partnerships to influence products to the people to make outreach to the consumers and potential customers they can influence to buy the products because of that love and likeness they have for them.
Influencers are not the bad actors, they are not the owner of what tyey are advertising just as me and you are promoting for an organization in a signature campaign which we don't know their owners in person, but because we trust them, we work for them and they pay us, same are these influencers, there's is not about verifying the nature of what they were being offered to promote, they accept any offer in other for them to earn money from it, but now to our own side, we are the ones involved in making this transactions using our money, we have to research, avoid risk and know what we are going for not to be scam irrespective of those influencing it.
Avoid being influenced to buy a coin or any project, learn to do your own research, do some background check about the project, check the aims and objective of the project, the scope of the project and what they want to do, and not some unrealistic magic just to eat investors money.
We wouldn't love to loose our money so we have to make a thorough research on anything we are investing on, in cryptocurrency, if we think we don't have to go that much in taking risk, then it's better we maintain bitcoin investment to avoid having encounter with projects that won't last.