What makes one a crypto influencer these days? They don’t need to have in-depth knowledge of crypto or blockchain, they can simply read an article online and rephrase it to make it look like theirs. Most crypto influencers don’t know what they are saying half of the time, they are like actors reading a well written script. Influencers are in it for the money, they are not interested in making a difference, they just want to make money from their followers. That’s why we see many influencers promote projects without doing their due diligence whether the project is genuine or not.
This is the reason why I'm not watching any influencer anymore that's crypto related, or if I'm watching any of them, I'm making it sure that the video isn't a promotion to a new project whatsoever. I still think that there are still crypto influencers out there who are sharing some information to their followers. The problem though is that most of them are just making a video to promote a new project.
I can still remember the notorious with this one is the Youtube Channel "Bitboy Crypto" where all or most of his videos at that time are just either a promotion to a new project, or just a shilling video towards any top coins out there. He will make a simple analysis on a particular coin, then he will say in the end that he will buy. TBH, I watched some of his videos, and some of his promotion videos in the past, but I didn't buy any of them. After all, he is getting money promoting a project, and he isn't liable if things go south because of the phrase "Not a financial advice blah blah blah".
Re: The power of influencials and brand ambassadors, don't fall for it.
Thanks for the reminder OP, but I've been done this already for a very long time. In my 5 years that I've been involved into cryptocurrency, I didn't invest into a new project just because somebody shilled it on Youtube. Maybe the fact that I'm always low on budget also helped me not to invest into these new projects as well. Overall, I just hope that investors out there will make their own research, and don't just watch a video on Youtube regarding a particular project, and when they got attracted, they will invest immediately without any hesitation whatsoever.
Influencers don't care about their followers. What they only care is themselves. Be careful to those newbies out there because influencers are kind of scamming you in a different way.