That's how powerful marketing is, even if the product is a flop but the way it was marketed was in a great manner people will still buy and willing to take it whether they need it or not. Especially when the advertiser has a brand ambassador that's known, the fanatics of it will take it into consideration not because they need but because their idol have advertised it and is the representative of that product. With the social media works nowadays, this is how most of the companies does their marketing. It's easier and can have a lot of engagement based on what's the trending today.
That is one of the tool that have been used to actually build every single product and if you want to build a name for your company then you won't have a choice than for you to work seriously on your marketing because it is what can be used to get ahead of your competitors, without it then you might even have low demand in product because if you should go to the market were you see people in the same row selling the same thing you will notice that they will all their to encourage you to come and buy from them it's also marketing and you might just get convinced just because of how they market their products to you.
The business have to be a big one before you can even start talking about a brand ambassador and you don't have to rush because getting all this things is another expenses, if you want to get a good brand ambassador you have to go for a better one because even if you want to use there picture to show that they are also using the same product, you have to look for a popular influencer.
The benefits you get from business is pleasing but before you can start enjoying the benefits you won't have a choice than to follow gradually and were you fall you stand up to continue that is business for you. And even if the product is not okay, marketing can increase the demand.
The new brands and those that have new products, this is their way of going the shortcut route. Hiring someone influential is what makes their product stand out more than the others. But there are products that don't have that much marketing but because of quality products, they're also becoming known but their way of reaching more customers is slower than the traditional method that does marketing.
That's how powerful marketing is, even if the product is a flop but the way it was marketed was in a great manner people will still buy and willing to take it whether they need it or not. Especially when the advertiser has a brand ambassador that's known, the fanatics of it will take it into consideration not because they need but because their idol have advertised it and is the representative of that product. With the social media works nowadays, this is how most of the companies does their marketing. It's easier and can have a lot of engagement based on what's the trending today.
That's also a good factor when dealing with marketing brand ambassadors can elevate the product and even those who are not in need will support the product if they seen that their favorite person either celebrities or sports person, they will follow and support whatever the product will be, as a fanatics they show their support thru this kind of attitude, they will buy this type of marketing and will bring sales to th product or project that being marketed.
That's why companies like this type of sponsorship or having brand ambassadors. It's because the fan base of these celebrities is also becoming their potential market so, for them, it's the true power of marketing that the others are also going to benefit from hiring or signing them with a contract. But this is one of the most expensive ways of advertising.