Companies or projects need some catchy ways of getting the attention of the masses. Some does it through organic way of gaining followers and users and most does spend a lot of money to market the projects or products that they have.
With channels that are everywhere with the use of internet and someone who knows how to maximize the exposure and engagement of these companies really gets to enjoy the effectivity of it and converts it into sales.
And that is why it is not surprising if companies spends from thousands to millions of dollars into marketing because that's probably just 10%-20% of their income and are convertible into sales profits in gross.
For many brands, this percentage can exceed 30% of the company's general expenses. There are brands that allocate much higher percentages to continuous marketing campaigns. This cost increases according to the increase in competition in the market, and its main goal is to keep the brand in people's minds and not forget it because of the existence of other competing brands. Other companies rely in their industry on the scarcity of products and they do not need to conduct marketing campaigns because the demand for their products is high and does not stop and they do not have competitors and the market is able to support all producers.
Yeah, that's possible as long as there's still a profit margin regardless of how much they spend on marketing campaigns, they're still on a win there. They're getting repeat customers and at the same time, they only have to continue the marketing because there's already the audience and customers that have seen their products.
That's why if we look at the known brands, they never stop marketing their products. Despite that they're already known brands and products, they just won't stop advertising and that's the open secret for the businesses and companies that want to get known and be remembered by their customers.
Companies or projects need some catchy ways of getting the attention of the masses. Some does it through organic way of gaining followers and users and most does spend a lot of money to market the projects or products that they have.
With channels that are everywhere with the use of internet and someone who knows how to maximize the exposure and engagement of these companies really gets to enjoy the effectivity of it and converts it into sales.
And that is why it is not surprising if companies spends from thousands to millions of dollars into marketing because that's probably just 10%-20% of their income and are convertible into sales profits in gross.
There are many ways to market their own products and of course they do not work alone, they certainly have members who are indeed experts in their own fields, whether it is from online marketing or direct marketing. To be able to market a product, of course, there is capital that must be spent to finance it all, with careful consideration, everything can be controlled. One of the most effective marketing methods today is online because currently almost everything can be said to be done online, whether it is purchasing or others.
This online marketing is widely carried out by sellers or a project whose goal is to reach more people to be interested in their products. In addition, even though they have to spend funds that may be large, such as renting property or even hiring a famous actor, it must have been considered by thinking about expenses and income that must be stable.
Of course man, no one does a one-man branding and marketing and that's why there are marketing experts that are being hired to do so. And you can't do it without having a budget, of course every type of marketing has a capital.
And the wise companies that are aware of every type of marketing, they still spend some money even in other types of marketing aside from doing online ads.
I know that it's quite old fashioned but print ads are still there, bill boards even in newspapers but online is the most effective nowadays.
