Brand Finance came out with a report last week of their Top 100 companies by brand value. Brand value refers to the monetary worth and reputation of a brand in the market. It represents the financial impact a brand has on a company, and it's calculated based on various factors such as brand recognition, customer loyalty, market position, and overall perception among consumers and stakeholders.
Here are the Top 10 most valuable brands in the world in 2023 so far and their brand value in billions:
1. Amazon - $299.3
2. Apple - $297.5
3. Google - $281.4
4. Microsoft - $191.6
5. Walmart - $113.8
6. Samsung Group - $99.7
7. ICBC - $69.5
8. Verizon - $67.4
9. Tesla - $66.2
10. TikTok/Douyin - $65.7
https://www.visualcapitalist.com/top-100-brand-value-2023/Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.
Surprised that Samsung's a little lower on the list considering the fact that besides the fact that they are a global brand, they literally control the economy of South Korea, and to be beaten by a US only brand (Walmart) oof, that's gotta sting. Tesla should've been gone by now no thanks to Elon Musk but it seems like it's still clinging on for dear life, people are still kind of deluded by the Tesla dream despite the fact that most of their new releases including the cybertruck's been nothing but a massive disaster safety-wise.
Tiktok's to be expected here, from 2018 to 2023 they continue to be the biggest social media platform on the planet and they just continue being so great at what they do which most social media platforms nowadays couldn't somehow figure out. What I'm surprised about is how Unilever's not here, as well as Nestle, since these two giants have been at it for decades now and they own their very own sets of subbrand/products that produces millions of dollars globally, and to be beaten by brands and entities that only operate on the US too, that's a little suspicious if I do say so myself.
Anyway, great list, stuff like these is ought to give you a valuable insight as to what the future shape of the market will be so for people out there who are looking to earn money trading stocks or bonds might as well check this list out for yourselves.