Rightly said! Also with the recent advancements of AI and deep fake videos, it has become very easy for the scammers to spread false information in the market. I am seeing couple of videos where Elon Musk and Warren Buffet is promoting a cryptocurrency. That video is obviously fake and made using deep fake technology. But for an average person who are not aware of AI, can get confused and convinced easily.
Personally I would not suggest anyone to investing meme coins. It is more like a gambling rather than investment. So if someone is prepared to lose their investment, they can go ahead and invest in such coins. Otherwise it is always better to stick to Bitcoin and ETH.
You are absolutely right, artificial intelligence is a very useful tool for fraudsters, there is an excess of advertising by spreading fake information. While researching new projects, you should do your own detailed research before going directly to those who say "come here, there is a gem".
When you do what you are told quickly in such directions, it will most likely result in your money disappearing. Even if the person is experienced, there must be necessary awareness in such research.