True.
It's a vast audience that their sponsorship is bringing to the market. They get to be popular because those sponsors are being brought by the leagues or athletes that they support.
And those athletes and leagues fans get to know more about cryptocurrencies too as they visit those bookies.
It's a win-win situation for all parties involved like the Cryptocurrency gambling sites, the sports organizations, and the fans, Crypto based gambling sites are sponsoring sports events like MMA and other sports events so they can promote their company, they are pouring money into these sports events and sports events are giving fans great matches and full coverage, we will see more partnerships in the future the sporting events are growing and so is the Cryptocurrency.