Litecoin did something similar a year or two ago... they sponsored some UFC games as I remember! I agree with you, it's something that's already around, and it's not only it's here to stay, I believe it will be a lot bigger! Crypto logos will be everywhere around!
All this is only a beginning, we see it here and there... just try to think about few year years back, things like this were impossible to imagine, and look where are we now! So try to imagine what can happen in the next 5-10 years! I guess total madness, crypto will take a lot more space than it takes now!
This was indeed so cool and refreshing to see. I actually missed the fight night but there was a lot of talk about this in the stake's chat and I checked twitter when I finally noticed what all the fuss was about. Crypto casinos and sportsbooks have a lot of money to spend and honestly it is about time when we see more such partnerships and sponsorships with big organizations like UFC.
IMO cryptocurrencies have had a large impact on sports sponsorship, majorly through sports betting. In the US alone the revenue from sports betting has
tripled since 2018, it could most certainly be linked to the emerging number of online bookies that deal with cryptocurrencies, thus making it easier for people to make bets. Though we'll never know for sure.
The revenue from sports betting tripled might have more to do with the covid-19 than it has to do with the crypto bookies, I think. But you are right with crypto almost anyone can bet because the traditional bookies require KYC and all those things and a lot of players don't want to give their documents to an online gambling site.