There is more to the Twitter situation that most people are unaware of. It appears that during the course of the Twitter deal, Elon did not have enough funds to proceed with the deal, so he had to make some financial assistance to continue the deal, and now, according to some sources, they currently have about $13 billion in liabilities to make with a yearly return of $1 billion. I don't get why people are up in arms over what he bought with his money and other people's money. Some sources also claim that roughly 3,000 employees were fired since it allowed Twitter to save about $500 million per year, if this estimate is right, Elon is good to go.
I hope Twitter takes time to restructure in a way that suits other corporations, their current conflict with Apple, in my opinion, is unnecessary. I mean, Apple is a big company, and Elon is also big, but you can't always win. I can't imagine there isn't a Twitter app for iPhone on the App Store, he needs to liaise with them for peace and sweet revenues.