Everybody expects the imminent ETF bull run, but then it would be a first bull run I am aware of that was predicted, discussed and "implemented'.
Personally, I see a more complex trajectory:
Whatever the price is at ETF approval, I see a flat to 10% reduction during the first 4-6 mo "post ETF" with a possibility of a short duration 20-30% run up just before the halving, most likely followed by an equivalent "Bart" down with btc price at $40-50K (maybe it be would smack in the middle of that range at $45K) by May-June 2024 followed by an increasingly strong bull for the next 6-16 mo, with a possibility of at least a first wave (if it would have two humps) peaking in Dec 2024 and the second one in September-November of 2025.
Of course, no need to sell during any of those presumed flat or slight down periods.
So, you're a "sell the news" kind of guy.
I understand that people have this attitude because it comes from when whales were playing the street and treating bitcoin like a speculative low liquidity asset that nobody watches, so you had situations like Musk buying, telling the world he bought, selling, telling the world he sold. Or Jamie Dimon saying bitcoin is for scammers and then opening a trading desk to make some money on the side.
I also have this contrarian voice stuck inside my head saying that it can't be that easy. Black Rock tells people to buy and you buy and get 100% profit in a year? No, if that was true then everybody would won and statistics say that over 80% of investors lose money... but...
Let's cover some buts
How many random people will listen to Black Rock? How many random people will listen to people like Keiser, Long, Mow, Back, Saylor, Vays... Bitcoiners know these names but more than 90% of random people you'd ask wouldn't recognize them.
What I'm saying here is that we're biased because we already hold bitcoin and we read all these predictions from both sides and there's been so many of these positive ones that we're overwhelmed. We start getting into conspiracy theories, thinking it can't be that easy, but in the real big world we're the small group that actually listens and cares. Most people will treat it like gossip and not act. They'll talk with their spouses, put it between what Harry and Meghan are doing and the recent bombardments in Syria and ask if they maybe should allocate some money into bitcoin and then they'll never do it.
Bottom line is, the demand is going to be much greater this time. There's not much dumb money for the street to take advantage of anymore and you can see it in statistics that show HODL rates. They're at all time highs. When the street finally sees this demand it will be too late for them to go in. Maybe they'll scrape some profit from the top. I believe the demand is going to surprise us this time and this bull market will last longer than the previous one.