I think part of the problem is people involved in bitcoin have gotten addicted to the non-stop drama surrounding it, that has existed since early on (late 2010 at least). So when everything is ticking over peacefully, price is flat, they get bored and start looking around for the next drama fix ... "hey what's this, we can bash the devs? cool" ... "look at this, a simple programming constant we can get upset about and create some drama, awesome" ... "let's jerk the Fed's chain about blockchain, should be neat" ... "hey, did you hear the latest Satoshi rumour?!"
Unfortunately, I believe this drama will only temporarily go away. There were indeed many genuine XT/UL/Classic supporters but there were also many shills/trolls/ agent provocateurs supporting a contentious HF. Bitcoin is competing/undermining against some of the most powerful states and corporations and we should prepare for a vicious and difficult fight ahead.
Part of this is educating people towards the true principles of bitcoin, as many are still advocating code be written under the governance of democracy which would be tragic and goes against our current meritocracy consensus based development framework. As we grow our ecosystem this will remain a constant challenge we must overcome as most humans have been programmed to believe democracy is the best form of governance available.
Bitcoin is neither a democracy nor a meritocracy.
Every "-cracy" has its strength and weakness. It's human. It's bipolar.
Bitcoin is (stupid) software enforcing rules (1 ASIC - 1 VOTE) you are free to (dis-)agree with.
What makes Bitcoin so powerful is its independence from any form of government or "..."-cracy. Like freedom of speech it is freedom of choice!
The bitcoin (price) just reflects the acceptance of a certain group of people who freely agreed to transact value with each other.