Not saying that DRK cant succeed or anything, but all this talk about "a better coin in town" heavily reminds me what dogecoin cultists were saying on the peak of its bubble.
Personally i think its just the new quark. The altcoin hype comes in waves. We've already seen the country-based coin hype (chinacoin, etc), the memecoin hype (doge, catcoin, w/e), some other types like quark, and now its apparently anonymity coins turn to get their pump.
I do agree largely - but I jumped in on this point in defence of Nanobrain - because until ebven a few weeks back I had been feeling (like you) that it was just P&Ds of gimmicky stuff.
Doge is pretty much on it's arse - and all the other countless memes and gimmicks have had their day, but when you watch Poloniex, it is quite easy to see there is just no volume for all these faded names - but some new types of coin are emerging.
It is worth watching, and there certainly is (ahem) some profit to be made to make your research time worth the trouble.
A little off-topic, but I guess I am saying 'don't just write off alts because they are merely a bunch of joke-memes' and don't miss out on (as Nanonbrain said) throwing a few Satoshis into them, when it's not hard to pick up some tasty profits.