Personally i think its just the new quark. The altcoin hype comes in waves. We've already seen the country-based coin hype (chinacoin, etc), the memecoin hype (doge, catcoin, w/e), some other types like quark, and now its apparently anonymity coins turn to get their pump.
No bitcoin has one serious problem which DRK POTENTIALLY deals with. (I don't know, and would like to know if it actually does): Anonymity. I don't own any but would like to.
I believe heavily in bitcoin, but am also scared of it doing what the internet did: emancipate us, whilst at the same time facilitating surveillance.
Bitcoin should be anonymous, a genuinely anonymous crypto-currency is something that should be got off the ground sooner rather than later, or we end up with something like TOR which is used by far too few people.
Someone called ChrisMC thinks I am a troll. How sad I am the biggest BTC fan boy, and am the first to say CHOO! I only paraphrase bitcoin FUDers because I believe the best defence against idiocy is humour.