When I look for a new project, the first thing I look at is the team, whether the team participates in events or comes out in public to show their face. Usually the people behind the scams always use a fake or random photo.
That's why you have to do a research carefully before investing/interacting with certain sites/projects. They can use other people profile pictures and people in here would just believe it without even do a research. I would recommend people to check the website and whitepaper if any for your own sake. It contains crucial information about projects/sites that you are currently "promoting"
It is always recommended to check the white paper but it is very easy to create a fake wp, they usually pay third parties to write it. That's why I usually go after the team, the events they participate in, the lives, the publications, where they worked or their real experiences.
Scammers are capable of paying someone to make things look legit. You have to go deeper aside from the white paper. Very important to know who's the developers and what are the capabilities that they've got before you throw your money and invest with the project, knowing all the grounds about the team will lessen the chance of getting scam.
Not totally removed the possibilities, but it will give you a good chance to earn from the project.
It's not easy now to find legitimate projects, because scammers are very serious about committing fraud. Scammers will do anything to make
projects look legitimate, including creating fake white papers. Therefore, to avoid being scammed, not only do we check the white paper,
but also investigate the track record of the project developer team. If any member of the team has had problems or cheats, it's clear to leave
the project. It is also very important for future projects to have a team of developers who are competent and experts in their fields. Then make
sure the project road map is clear and reasonable, lastly the purpose of the project is created, its use must be clear and reasonable too.
The inspection method that I have described does not guarantee 100% to avoid fraud, but at least maybe 90% can save us from falling victim to a scam.