Cross check against my own work experience, understanding of people and what the ICO is trying to solve.
A lot of ICOs pump out a lot of theory without regard of regulation, or think that their project is so brilliant that they can capture their market within a few short years.
Most of them are probably gonna burn through all the funds raised before achieving market acceptance.
ICO's are all about profit, profit for the creators and profit for the investors, there is hardly any projects out there that will offer you anything genuine, let-alone something tangible.
Most coins out there are marketing their coins on superficial promises, and most will fall short of anything near that's promised, I fully trust the coins who have shown over years of dedication to their infrastructure, but most of us have become millionaires at this point.
This is a good thread for ideas on how to avoid scams. There is an underlying undertone to every digital currency ICO or whatever.. profit