People continue to confuse what ETH is. It's not a competitor to Bitcoin.
ETH is a currency that represents processing power over the Ethereum blockchain. Ethereum provides access to a blockchain for any sort of project one can think of (which is not possible on Bitcoin's blockchain). Ethereum is bringing the blockchain to businesses, governments, charities, start-ups, and fools who want to start ICOs (with no reason or purpose).
ETH will launch, but for a much different reason that Bitcoin.
Love'em both!
YES^ This exactly. Still love ETH tho. BTC is king and ETH has more power with application.