1. Team - A high qualified and experienced team is the most important factor for anything not only in cryptos
2.Role of token in the project
3 . terms of ico
The team is of course one key to success. As for the terms of the ICO yes it should be very clear which direction the project could take in the future.
Yeah, in which if the team is very dedicated for sure many users would like to invest. Also, if the project will be so demand in the world of crypto currency, definitely its value become so expensive and can be have a great amount of profit in the future as wish by many here in the world of crypto currency community.