I think the easiest thing to do is to contact the developers before investing or before you decide to participate in the bounty of this project. You need to contact directly by phone, if it is specified or it is best to go and look at the address indicated on the website, is there really such a company. If this is not possible, but create a theme and ask people to find out if there is such an organization or people.
In general, by any means to identify the identity of these people. As soon as we can add personal identification, these people will not be able to just fool us. Because you can write to them in the police under the article fraud.
The most important thing is that today there is everything necessary in order to really find and punish the people who are deceiving us. I think it's time for us to start doing it, otherwise the ICO may die.
If you have any other suggestions, I will be glad to hear them.
Maybe everyone all wants to do this but it is impossible because not everywhere and everytime you can do research in reality and contact or identity of leaders are just also relative