why not? because they don't know how to create a secure offline cold storage? it's not hard at all. it's just a matter of saving your wallet file to a thumb drive. it also doesn't require you a lot effort to create a paper wallet. if you meant something else, please explain.
It is a mentality problem. People has been used to put their money in the bank and "forget" about it, "the banks will keep my money safe". That's why there is not a culture of self-responsibility with your own wealth pretty much anywhere in the world. Bitcoin is a radically new concept. Never before we could be our own banks, so it will take some time until people start learning to keep their stuff safe by themselves.