True, true, true. How about media coverage. So that this companies that makes apps will see that there are now a lot of people using this kind of currency. That way is one of those company use it maybe others will start using it too due to the trust that have been given by that company for the currency.
Media will never come in support of bitcoins as they are busy in spreading negative news related to bitcoins and government is supporting them, as governments view bitcoin as a threat to banking system, and if bitcoin gets on the mainstream then there would be a full stop on their corrupted activities.